THE BLACK PRESS:
SOLDIERS WITHOUT SWORDS
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MUSIC
Vernon Jarrett: We didn't exist in the other papers.
We were neither born, we didn't get married, we didn't die, we didn't
fight in any wars, we never participated in anything of a scientific achievement.
We were truly invisible unless we committed a crime. and in the BLACK
PRESS, the negro press, we did get married. They showed us our babies
when born. They showed us graduating. They showed our PhDs.
Phyl Garland: The black press was never intended to
be objective because it didn't see the -- the white press being objective.
It often took a position. It had an attitude. This was a press of advocacy.
There was news, but the news had an admitted and a deliberate slant.
MUSIC
Narrator: For over 150 years, African American newspapers
were among the strongest institutions in Black America. They helped to
create and stabilize communities. They spoke forcefully to the political
and economic interests of their readers while employing thousands. Black
newspapers provided a forum for debate among African Americans and gave
voice to a people who were voiceless. With a pen as their weapon, they
were Soldiers Without Swords.
MUSIC
Narrator: New York, 1826.
MORDECHAI NOAH QUOTE: "The 15th part of the population
of this city is composed of blacks. Only 15 are qualified to vote. Freedom
is a great blessing, indeed, to them. They swell our list of paupers,
they are indolent, and uncivil. and yet if a black man commits a crime,
we have more interest made for him than for a white." Mordechai Noah,
New York Enquirer, Tuesday, November 21st, 1826.
Narrator: In the early 19th century, African Americans
were routinely vilified on the pages of the mainstream press and had no
way to respond. and by the winter of 1827 an outraged community had had
enough. Three blacks gathered on Varick Street in Lower Manhattan and
decided that they, too, would use the press as a weapon. They pooled their
money and started the first newspaper in the United States to be published
by African Americans, Freedom's Journal.
Jane Rhodes: Their whole idea behind Freedom's Journal
was, ah, to have a voice, an independent voice, an autonomous voice for
African Americans. The opening editorial on the front page of Freedom's
Journal says, "We mean to plead our own cause ...
Vernon Jarrett: "No longer shall others speak for us."
What they were saying is that "We don't mind having white Abolitionists
plead on our behalf, but we can do it better." and they saw the media
as one of the only outlets available for them. Public expression was one
of the few weapons that blacks had.
Narrator: Chosen as the editors of Freedom's Journal
were 28 year-old John Russwurm, one of the first black graduates of an
American university, and 32 year-old preacher Samuel Cornish. In their
inaugural issue, Russwurm and Cornish set out a clear vision for the first
black newspaper.
QUOTE FROM FREEDOM'S JOURNAL: "In presentating our
first number to our patrons, we feel all the diffidence in persons entering
upon a new and untried line of business."
ANOTHER QUOTE FROM FREEDOM'S JOURNAL: "Useful knowledge
of every kind and every thing that relates to Africa shall find a ready
admission into our columns, proving that the natives are neither so ignorant
or stupid as they have generally been supposed to be. Whatever concerns
us as a people will ever a ready admission in terms of the Freedom's Journal
interwoven with all the principal news of the day." Freedom's Journal,
March 16th, 1827.
Narrator: Two years after its founding, Freedom's Journal
closed following a dispute between Russwurm and Cornish over the direction
of the paper. It was short lived, but Freedom's Journal paved the way
for 24 other black newspapers published before the Civil War. The most
influential of the pre-war papers appeared in 1847 with abolitionist leader
Frederick Douglas as its editor. In the first issue of The North Star,
Douglas also emphasized the need for an independent black press.
QUOTE FROM FREDERICK DOUGLAS: "In the grand struggle
for liberty and equality now waging, it is (Unintell.), right, and essential
that there should arrive in our ranks authors and editors as well as orators,
for it is in these capacities that the most permanent good can be rendered
to our cause." Frederick Douglas, December 3rd, 1847.
Jane Rhodes: Presidents read Frederick Douglas' newspapers,
although they might not admit it. Ahm, senators and -- and congressmen
read Frederick Douglas' newspapers. So Frederick Douglas made it very
clear that if you're going to have a movement, if you're going to have
a public voice, and if you're going to advocate for social change, ahm,
the press is -- is vital to that effort.
SONG
Narrator: As slaves, African Americans were forbidden
to read, but after the Civil War, reading became one of the sweetest fruits
of freedom. For many, black newspapers were an introduction the power
and the magic of the written word.
SONG
Phyl Garland: After the Civil War there was an enormous
burst of energy, a desire to communicate, a desire to connect with black
people establishing newspapers in I mean any town, even tiny ones. It
was the first opportunity to use the written word without fear of reprisal.
QUOTE FROM THE ARKANSAS FREEMAN: It is admitted by
all that we should now be a unit of action in business as in politics,
and in every way we can strive and fill each other up. If one of our own
farmers want merchandise and a colored man has it to sell, let him that
wants give to his own colored of preference. A plow made by a black man
tells more than a hundred first class features." The Arkansas Freeman,
October 5th, 1869.
Christopher Reed: I would rank the 19th century African
American press as one of the major forces in producing one of the major
miracles of that century, pulling African Americans together after slavery
into cohesive communities. Whether you're talking about Kansas or Mississippi,
ah, New York, it doesn't make any difference -- Washington, these newspapers
informed people, elevated morale, built a sense of racial consciousness.
You can't, ah, overstate the importance of newspapers.
MUSIC
Narrator: Between the end of the Civil War and the
turn of the century, over 500 black newspapers began publication. Many
of the papers borrowed printing presses from African American churches
and soon the same machines that produced programs for Sunday services
were printing the news. Many lasted only a short time, but the papers
appeared across the country in cities like Omaha, Mobile, Indianapolis,
Cleveland, San Francisco, and in smaller towns like Galveston, Texas,
Coffeeville, Kansas, and Langston City, Oklahoma Territory. But in the
South, the optimism of the Reconstruction era ended in 1876 when President
Rutherford B. Hayes withdrew federal protection for the freed slaves.
Jane Rhodes: Once Reconstruction ended, ahm, the newspapers
were able to maintain a foothold. They did, however, have to be cautious.
They had to step lightly in many of those communities where Jim Crow,
ahm, really controlled the climate of -- of the South.
Narrator: The White South called it "redemption", but
for African Americans the post-Reconstruction period was a reign of terror.
Mob violence directed at black Americans was ignored by the federal government
and condoned by Southern white newspapers.
QUOTE FROM MEMPHIS COMMERCIAL: "There is nothin' which
so fills the soul with horror, loathing and fury as the outragin' of a
white woman by a negro. It is the race question in the ugliest, vilest,
most dangerous aspect. The negro as a political factor can be controlled,
but neither laws nor lynchings can subdue his lusts." Memphis Commercial,
May 17, 1892.
Narrator: The 29 year-old editor of another Memphis
newspaper, the Free Speech, traveled the South to investigate cases of
lynching. The editor was Ida B. Wells. What she found and put into print
caused an uproar among White Southerners.
QUOTE FROM IDA B. WELLS: "It is a sacred convention
that white women can never feel passion of any sort, high or low, for
a black man. Unfortunately, sex don't always square with the convention.
and then if the guilty pair are found out, the thing is christened in
outrage at once and the woman is practically forced to join in hounding
down the partner of her shame."
Narrator: On June 4th, 1892, while Ida B. Wells was
in New York on her first trip North, her paper, the Memphis Free Speech,
was attacked by a lynch mob.
Vernon Jarrett: They actually destroyed this woman's
press and intended to destroy her body, take her life to the extent that
she walked the streets with a pistol under her blouse or apron or, according
to legend, two pistols on occasion.
Narrator: Fearing for her life, Wells did not return
South for 30 years. She continued her ground-breaking work on the staff
of The New York Age.
Jane Rhodes: She really set the stage for very radical,
very activist kind of black journalism. and as a black woman, she was
also an inspiration because there were so few African American women who
had worked in journalism before. and when they did, it tended to be sort
of a social service oriented journalism, not the sort of powerful, radical,
you know, vociferous journalism that said, "We won't stand for this. We
must do something about the kinds of violence affecting African Americans."
MUSIC
Narrator: In 1893, the year after Wells is chased from
Memphis, the Columbian Exposition opened in Chicago. At a cost of 26 million
dollars, it was the largest and most expensive event of its kind in history.
The purpose of the fair was to showcase American ingenuity to the world,
but its omission of African Americans from exhibits on US history prompted
Ida B. Wells and Frederick Douglas to issue a pamphlet in protest. The
exposition's organizers offered to set aside one day for African Americans,
Colored American Day. The white press ridiculed the idea. Wells denounced
it, but finally Frederick Douglas accepting the compromise and agreed
to speak. On the morning of August 25th, 1893, nearly three thousand black
Americans donned starched collars, bustles, and top hats and came out
to enjoy the day. One of them was Robert S. Abbott, the 27 year-old printing
student from Georgia on his first visit North. Abbott had come to the
exposition to sing spirituals with the Hampton Institute Quartet. His
presence as Frederick Douglas' speech that day would change Abbott's life
and redirect the course of African American journalism. Abbott sat in
Festival Hall as Frederick Douglas rose to address the audience. At 75,
Douglas was visibly slowed by age. His hands shook. His voice faltered.
FREDERICK DOUGLAS SPEECH: "The question will be asked
that is asked by our friends in (Unintell.) that is why we do more ...
Narrator: As Douglas began to speak, a rowdy group
of whites tried to shout him down. Douglas threw aside his prepared text
and drew himself up to his full commanding height. His voice rumbled through
the cavernous hall.
FREDERICK DOUGLAS SPEECH: "Men talk of the 'negro problem'.
There is no negro problem. The problem is whether they American people
have honesty enough, loyalty enough, honor enough, patriotism enough to
live up to their own constitution. We intend that the American people
shall learn the great lesson of the brotherhood of man and the fatherhood
of God from our presence among them."
James Grossman: Eighteen-ninety-three is a year in
which one can see a passing of leadership from Frederick Douglas, who
delivers a fiery speech at the Columbian Exposition and dies soon after,
Robert Abbott, who would be a future leader of his race who's coming to
Chicago for the first time. Ida B. Wells had recently emerged as a major
leader, certainly a major voice within the African American community.
and what's interested is all three of these people are journalists.
Christopher Reed: I think Abbott's physical presence
at the fair, mingling with so many of the leaders and vibrant voices of
Black America, led him to believe that America could truly become what
the promise of America talked about. America had to change and the vehicle
to express this would be the newspaper.
MUSIC
Vernon Jarrett: I have a teacher who I shall never
forget who played a little game with us every Friday afternoon when we
were in the first grade before we had learned to read well. She would
have all of us kids line up with our chest out and she had given us a
name. The little girls, Sojourner Truth, Harriet Tubman, Ida B. Wells.
The little boys, Booker T. Washington, Frederick Douglas. and one day
she told me that I was Robert S. Abbott. and I was supposed to tell my
classmates why they should read the Chicago Defender. and I can remember
standing up straight, walking up, and I said, "My name is Robert S. Abbott
and I am the editor of the Chicago Defender and you ought to read my newspaper
because my newspaper's standing up for our race."
MUSIC
Narrator: In the first 20 years of the new century,
airplanes, automobiles, radios, and moving pictures revolutionized communications
in the United States. The newspapers were in the vanguard of this revolution,
feeding the nation's growing appetite for news and information. Between
1900 and 1910, over 2600 newspapers were published in the United States,
more than at any time before or since.
MUSIC
Narrator: Black newspapers sprung up to serve growing
communities from New York to the new cities of the west. In 1910 alone,
over 275 black newspapers were in print with a combined readership of
over half a million. Some, like The California Eagle in Los Angeles, had
a new and radical vision of what a paper could be.
SONG
Jane Rhodes: The California Eagle was the -- a dynamic
voice for social change for African Americans in California. First it
-- it really recruited African Americans to Los Angeles. It told people
how to get jobs. It told people how to get housing. It helped people actually
settle in Los Angeles and make it a community.
SONG
Jane Rhodes: Charlotta Bass was born during Reconstruction
in the South in South Carolina and lived for a few years in the East and
was having health problems when she was in her 20s. A doctor recommended
that she move out to California. So she landed in -- in California and
she was looking for work and, ah, she started selling subscriptions to
The California Eagle. That was all really she knew about newspaper journalism.
Narrator: Seeking to emulate his hero, Frederick Douglas,
John J. Neymour founded The California Eagle in 1879. The paper was already
well established when Charlotta Spears Bass arrived. Her modest appearance
concealed boundless energy and uncompromising politics. Bass threw herself
fiercely into her work at the Eagle and impressed Neymour with her dedication
to all aspects of the newspaper business.
Walter Gordon: She wasn't one of these people who were
meticulously dressed. She usually had some form of printing attire on.
Her face would be smudged in black. Her hands would be grimy from setting
of type.
Narrator: In 1912, Neymour summoned Bass to his bedside.
"I'm dying," he said, "but I don't want the Eagle to die. Will you promise
to keep it alive?"
Jane Rhodes: She was a reluctant convert to this job.
She wasn't at all sure that she could do it and she basically promised
him just before he died that she would do the best she could. But it began
a 40-year career for her as -- as a publisher, an editor, and activist
in the Los Angeles community.
MUSIC
Walter Gordon: Mrs. Bass was "the" leadership. There
was no outstanding black man in the leadership of Los Angeles during that
period. Mrs. Bass could be counted upon to spearhead any movement of the
blacks here in Los Angeles.
MUSIC
Narrator: In July, 1914, when Bass heard that Thomas
Dixon's novel The Klansmen would be made into a motion picture, she immediately
launched a campaign against it in the pages of The California Eagle. "Birth
of A Nation", directed by D.W. Griffith, depicted Reconstruction era black
legislators in hideous caricature and celebrate Ku Klux Klan violence.
The mainstream pressed hailed "Birth of A Nation" as a landmark cinematic
achievement. The African American press, rallied by Charlotta Bass, reacted
with outrage.
Jane Rhodes: and black newspapers from The California
Eagle right there in Hollywood to newspapers all across the country, really
raised the specter of how heinous this film was and how damaging it was
to black communities.
QUOTE FROM CHARLOTTA BASS: "We of the Eagle pioneered
in an important field of social struggle, the struggle to make the film
industry responsible morally for the content if its products, the struggle
to lift higher artistic standards in the entertainment world, standards
reflecting a sense of social duty and propriety rather than prejudice
and vain glory."
MUSIC
Narrator: Shortly before Charlotta Bass migrated to
California, Robert S. Abbott left the South for Chicago, he dreaming of
the new world he'd glimpsed at the Columbian Exposition. What he got was
a taste of Northern bigotry.
SONG
James Grossman: Abbott's journalism and his perspective
as a journalist was shaped by the constant discrimination he'd encountered
on the way to becoming the publisher of The Chicago Defender. He first
tried in Chicago to be a printer. That's what he was trained to be at
the Hampton Institute. But becoming a full-time craftsman as a printer
was simply impossible because of racial discrimination. He next tried
law school. In fact, he graduated from law school. He was the only African
American in his class at law school.
Christopher Reed: He was discouraged from entering
the practice of law. He was told, "You're too dark to make an impr-- impact
on a white judge." and he turned to journalism.
James Grossman: and in 1905, established The Chicago
Defender which he started from his landlady's dining room table and then
he went outside and sold the newspapers himself and he built the paper
up from nothing and by 1910 he had a going concern.
Narrator: The first issue of The Chicago Defender,
with a press run of 300 copies, appeared on March 4th, 1905. With a showmanship
and hyperbole that was to make him a fortune, Abbott heralded the four-page
paper as a the "world's greatest weekly". The Defender was sold in Chicago
and the Midwest on consignment through individual agents. As the orders
poured in, Abbott made a decision that would change his fortune and shape
the future for thousands of others. He sent the Defender into the South,
home to 90 percent of the African American population. There, the Defender
has a potential black audience nearly 200 times larger than in Chicago,
an audience that was hungry to hear what Abbott had to say.
MUSIC
Wallace Burney: It was, ah, at that time the black,
he couldn't speak up. If he spoke up any kind of ways, like for himself
or what he wanted to do which was making a progress, it just didn't work.
In other words, he was censored.
James Grossman: The Defender would say things like,
"When the white fiends come to the door, shoot them down. When the mob
comes, take at least one with you." Those were things that if you were
a black Southern newspaper, if you were a newspaper editor in Birmingham,
Alabama, you can't say that because your newspaper's going to get torched
or you're going to get run out of town. Robert Abbott could say it and
so black Southerners came to see him as a man they could trust.
MUSIC
Narrator: Within a decade, the Defender out-sold every
African American newspaper in the country and Robert S. Abbott, the son
of former slaves, was on his way to becoming the most powerful black man
in the nation. By 1920, the Defender's circulation soared to over 100,000.
Each copy passed through the hands of at least five readers and Abbott's
paper and it's message reached more than half a million African Americans
each week. In the South, the Defender was read aloud in homes and in barber
shops, on street corners, and in churches.
MUSIC
Vernon Jarrett: I was a little boy. My brother was
much older than I and I was so happy that I could not read, because my
grandfather, an ex-slave who was illiterate, we didn't know it at the
time, made my brother, as a little boy, read The Chicago Defender from
page to page, including the ads. and he would make him go back and say,
"Read that again, boy." He wanted to hear about what was going on in different
parts of the world. This was, ah, I guess my grandfather's way of realizing
he was a free man, a black newspaper from Up North.
SONG
Vernon Jarrett: Abbott's Defender caught on when he
began to use some of the same techniques that the white publications has
been using. Abbott was probably the first black newspaper to go for the
big bold headlines, and, of course, when the lynching seasons opened,
of course, he gave those big lurid headlines about the treatment of black
people.
SONG
Narrator: Between 1882 and 1919, three thousand African
Americans were murdered by lunch mobs, one every four-and-a- half days.
SONG
Narrator: These murders, often ignored by the mainstream
press, were kept on the front pages of black newspapers.
SONG
Vernon Jarrett: I suspect that most people today think
a lynching was like you see in the cowboys pictures. You hang somebody
for stealing a horse. No. You was strung up, a fire was lighted under
you, you were burned alive.
SONG
Vernon Jarrett: (Unintell.) that stuff. You look at
some of the old pictures, you see people in high-collared white shirts
and ties.
SONG
Vernon Jarrett: The pastor of a church may announce,
"They got the nigger. They got that nigger!" and he'd turn out church
for a lynching.
SONG
Earl Calloway: The Defender was actually a defender
of the people's rights. During the South at the slightest provocation,
they would take a man from his house. We know that story. And, ah, castrate
him or they would rape their women and so forth. and there was no way
for that news to get out. So the Defender, ah, talked against that kind
of thing.
Narrator: As Abbott lashed out against lynching, bitter
sarcasm became a hallmark of the Defender's style.
QUOTE FROM THE CHICAGO DEFENDER: "Fifty-four lynchings
occurred in the United States during the year 1914, six more than during
the preceding year. Only 49 of the 54 being colored, showing conclusively
that a grievous error was made somewhere. Think of it. Five white men
lynched! It seems that we can nothing exclusive. Lynching was a form of
punishment, especially prepared for us. At least that is what we have
been led to believe. Perhaps the fun wasn't coming fast and furious enough,
so they threw in a few of their own number for good measure." Robert Abbott,
January 9th, 1915.
Narrator: The racism of the mainstream press was another
favorite target of Abbott's ridicule.
James Grossman: One of the things that white newspapers
did in the early 20th century was whenever they would mention somebody
who was African American, they would put a parentheses next to his or
her name, (negro). So it would say, "Jack Johnson (Negro) won the world
heavyweight championship yesterday." What Robert Abbott did, in response
to that, was he simply decided that he should treat white people equally.
So it would say, "Woodrow Wilson (white) declared war on Germany yesterday."
MUSIC
Narrator: During World War I, industrial production
in the North rose to record levels, creating thousands of new jobs. With
the draft, that's far fewer workers to fill them.
James Grossman: Beginning in 1914 when the war started
in Europe, very few European immigrants were able to come to the United
States. Eventually they turned to African Americans as the only available
labor supply. So new opportunities opened. In Chicago, it would have been
steel mills and packing houses.
Narrator: The Chicago Defender has always advised Southern
blacks to stay at home and fight for the rights, but in response to the
economic opportunities created by the war, Abbott reversed his position.
With characteristic enthusiasm, Abbott used the full resources of the
paper -- articles, editorials, cartoons, poems, and even SONG s -- in
a campaign to urge the Defender's readers to come North. The paper even
printed train schedules, one-way to Chicago.
Narrator: Try to imagine living in a small Southern
town where there's simply not as much going on as there is in a place
like Chicago. You read your Defender and you find out that there are nine
movie theaters in Chicago's African American neighborhood. You find out
that there are nightclubs. You read in the Defender about the Eighth Illinois
Regiment, which as an African American National Guard regiment that marches
through the streets carrying rifles. To a black Southerner, this is very
exciting.
Christopher Reed: There's no doubt that The Chicago
Defender was responsible for thousands upon thousands of people getting
the word that they didn't have to be satisfied where they were physically
located -- that was in the South -- and there was a place where they could
physically move to, the North, whether it was Chicago or Detroit or Rockford,
Illinois, or Cleveland, there was a place they could move to where they
could, what, live their lives to the fullest.
SONG
James Grossman: Many black Southerners, before they
left the South, wrote to the North asking for information. In many cases
they would write to the Defender, to Robert Abbott himself because they
had such faith in him. For example, "Dear Sir, permit me to inform you
that I've had the pleasure of reading the Defender for the first time
in my life, as I never dreamed that there was such a race paper published
and I must say ...
Voice Over: "... I have seen your columns all about
the South and the race in the North. Now I am thinking of coming this
fall ...
Voice Over: "I like the work all right, but they don't
pay enough to get myself a good hat.
Voice Over: "Don't publish this because we have to
whisper this around among ourselves, because the white folks are angry
now because the negroes are goin' North."
James Grossman: ... (Unintell.) to come North, east
or west, anywhere but the South." That's a letter written in May of 1917
from Port Arthur, Texas. and the letters that we have be black Southerners
come from large cities, small towns, rural communities, and they all have
this kind of emotion, this sense of hope and this sense of faith that
comes in part from reading the Chicago Defender.
SONG
James Grossman: When the great migration really first
began in the fall of 1916, white Southerners at first really didn't pay
it much heed because they were sure that when blacks went North, they
would get cold. They felt that African Americans were somehow biologically
unsuited to the cold weather and they'd come back. That didn't happen.
and what happened was, as landlords, ah, and other employers began to
realize that their workers were leaving, they began to try to stop people
from leaving, which meant trying to confiscate The Chicago Defender. They
would even have the police go up onto railroad platforms and arrest people
for vagrancy.
MUSIC
Narrator: With more than ten thousand black people
leaving each month, the South's economy suffered and its leaders grew
desperate. Some towns, ignoring the Constitution, even banned the sale
of black papers to try to stem the tide of the migration. In Somerville,
Tennessee a petition ordered that "no colored newspapers be circulated"
and that "every darkie must read the local white paper." But Robert Abbott,
the shrewd marketer, asked for help from the one group of African Americans
who traveled freely through the South.
Patrick Washburn: Robert Abbott had a real problem.
How could he circulate his paper in the South? So he goes out to the railroad
yards to one of the most distinguished professions in the black community
at that time, the sleeping car porters. and he hands them bundles of his
newspapers, which they hide in the train, and as these trains roll through
the South, instead of being put off at the stations like they used to
be, which are in the town limits or the city limits, these porters would
step out between cars or at the back of the train, toss 'em out in the
countryside and suddenly all these Southern cities found they couldn't
stop the black newspapers, no matter what they did.
MUSIC
Narrator: Warren H. Harris of Chambers County, Alabama
has only a third grade education, but after reading the Defender he left
Alabama for Chicago. Working as a factory laborer, it took him eight months
to save 20 dollars, enough to send for his family.
Dora Harris Glasco: My father read The Chicago Defender.
It wasn't a long thing that he had to look at to see that he could benefit
his children and his children's children by coming North.
MUSIC
Narrator: Between 1916 and 1919, 500,000 Americans
poured out of the South bound for the cities of the North and West. In
the 1920s a million more followed. The great migration permanently altered
the face of America. It also transformed the fortunes of Robert S. Abbott.
Vernon Jarrett: Robert S. Abbott became the first black
millionaire to become a millionaire as a publisher of a newspaper. All
before him has a mission and that mission was not necessarily to make
a lot of money. But Abbott found out that you could make some money.
MUSIC
Narrator: Unlike his flamboyant and often strident
newspaper, Abbott himself was formal and reserved. He was 50 years old
before he married. He would allow neither his first nor his second wife
to address him as other than "Mr. Abbott". He did not drink and avoided
social activities. What he enjoyed was the trappings of wealth -- the
gold- headed cane, the grand tours of Europe, and even though he did not
drive, the Dusenberg convertible and Rolls-Royce limousine. Like many
in the black middle class, Abbott was enamored of the social graces and
attempted to use the paper to teach them to his readers. He even published
a list of rules for migrant's behavior.
MUSIC
Voice Over: "Don't promenade on the boulevards in your
hog- killin' clothes."
Voice Over: "Don't clean your fingernails and pick
your nose on the street."
Voice Over: "Don't flirt with the grocery, especially
if your hair is still chunky and full of bed lint."
MUSIC
Narrator: But no combination of social skills and economic
progress could stop tensions from rising between blacks and whites in
Northern cities. In 1919, race riots exploded across the United States
and hundreds of people were killed, most of them African American. It
became known as "The Red Summer".
James Grossman: In Chicago a riot broke out in July
of 1919. In the end, more than 30 people died. Hundreds were injured and
The Chicago Defender ran a box score. At the top of the front page it
would keep track, day by day, of how many people on each side had been
killed.
SONG
Timuel Black: It was the promised land. It was with
land of hope, but it was not quite the fulfillment of the promised land
as they had anticipated. Yes, they had better jobs, their children could
go to better schools, and they could vote, but there were so many other
obstacles like racism, the transfer of the Jim Crow of the South to the
racism of the North.
Narrator: The Chicago Defender became the most powerful
voice on behalf of African Americans that had ever existed. The thousands
who heeded Abbott's call to move North created new urban communities and
in city after city, other black newspapers were established to serve them.
Nearly 500 black newspapers were in print by the early 1920s. They were
a resource on which entire communities depended. But in the coming decades,
the papers would also provide black readers with something intangible,
hope and pride.
SONG
Edward Abie Robinson: I think were the heroes of the
black community because we were the only one that was able to write and
crusade for the things that was in the hearts of black men and women and
couldn't say and couldn't do.
MUSIC
Phyl Garland: What weapons or what tools did black
people have in order to further their own cause or to present their argument?
They were shut out of the society as a whole, but the black press represented
this sort of separate world in which black people lived, where they could
be liberated from images, inferiorities that prevailed, that permeated,
were reinforced by what was taught in schools or shown in mainstream newspapers
or in the movies. and they also gave them an opportunity to establish
their own image, their own identity, and to tell each other what they
thought of themselves separate from that mainstream.
MUSIC
Narrator: Between World War I and World War II, African
American newspapers guided their readers through a rigidly segregated
world. The papers provided information that was mundane but critical for
African Americans' survival. Display ads suggested where they could shop
without risking humiliation. Classified ads told them which employers
did not discriminate. Sports and society pages lauded the athletes and
professionals who the mainstream press ignored. Black newspapers showed
the full spectrum of life in black communities. In return, African American
readers treated newspaper men and women with respect and adulation. In
the mainstream press, black journalists were denied the opportunity to
practice their craft and earn a living, but in their world they were stars.
Phyl Garland: Being an entertainer or an athletically
was about the only thing more glamorous than being a member of the black
press with your byline out there so people could see you. Everyone knew
them. "Here comes so-and-so." When they walked into a club or a restaurant,
everyone was excited and this was heady stuff.
Edward Abie Robinson: My job was circulation, sports
editor, society editor, crime reporter, and janitor. and we did all these
things because they didn't have any money. The salary that we made was
like five dollars a week. We could count on five dollars a week.
Phyl Garland: Newspapers survived in the most part
on the basis of their advertising, people who pay, ah, the bills. But
the black newspapers couldn't get those big ads from the department stores
and manufacturers who was tryin' to reach consumers. They had to take
what they could get.
Narrator: The absence of large revenue-generating ads
forced black newspapers into a constant scramble to boost circulation.
Many were in continual financial trouble and hard-hitting journalism had
to share space with outrageous ads. But the lack of large advertisers
had its advantaged.
George Barbour: We had our freedom as a newspaper to
report things as we saw it. and the reason is because we did not have
any dependency on big advertisers, corporations, and what-have-you. The
ads we had were -- were ads about -- skin ads, hair, ah, hair ads. If
you're impotent, you ought to increase your -- how to increase yourself
as a man, and so forth like that. and these were small ads. We depended
mainly on circulation. As a result, we could report and publish just what
we saw as the truth.
MUSIC
Narrator: For black newspapers, the truth was something
different than the denigrating images of blacks in the mainstream press.
Cartoon caricatures on the funny pages were often the most blatant and
offensive.
MUSIC
Chester Commodore: This is the type that we protested
and just detested. With the banana lips. It was called Mush Mouth lips.
"Mush Mouth!" "(Unintell.)" "Where is my breakfast?" "Comin' up, boss.
Comin' up!" It's very degrading. That wasn't the way we looked, never
looked that way either.
Narrator: The cartoonists of the black press fought
back by creating their own heroes.
MUSIC
Voice Over: Jive Gray, star reporter on The Liberator,
one of America's courageous race papers, gets a call from his editor's
office.
Voice Over: "Now just one thing. Are you ready to risk
your life for a good story?"
Voice Over: "Just try me."
Chester Commodore: Black cartoons were important to
black newspapers because they brought in dignity and I think this is what
black cartoons expressed.
MUSIC
Narrator: Using cartoons as illustrations, J.A. Rogers
wrote a Ripley's Believe It Or Not of black history. His syndicated feature,
"Your History", was an introduction to a black past that was full of surprises.
Phyl Garland: J.A. Rogers probably had one of the biggest
classrooms in the country because he taught people like me about black
history. He came up with some astounding truths. Everybody was black.
Beethoven had black blood and Napoleon might have had black blood, and
if he didn't have it, Josephine certainly did.
Robert R. Lavelle: and we would read that and sometimes
we would laugh (Laughs) because you'd have it that we were royalty, you
know, and all that. and we didn't know anything about royalty. You know,
we blacks were royal anyway. and -- but we were -- we were pharaohs of
Egypt and we were the chiefs of all the tribes, you know, of Africa and
we were all these things.
Robert R. Lavelle: He was really right in many instances,
but we had such a poor image of ourselves that we would ridicule it. But
yet I would find myself not missing it, you know, readin' it and readin'
it and pourin' over it. It just started me on my growth, my maturation
process, I guess of - - of not denigratin' self.
MUSIC
Narrator: At a time when jobs were unavailable to blacks
at mainstream papers, black newspapers were a training ground for African
American lithographers, pressmen, and typographers. For artists and writers,
black newspapers could be an important launching pad. Author and poet
Langston Hughes was a newspaper correspondent in 1937. and Pulitzer Prize
winner Gwendolyn Brooks wrote poetry for The Chicago Defender while still
a teenager. and the celebrate artist Romer Bearden began his career as
a cartoonist for The Afro American in 1936. The black press also trained
a legion of photographers who shaped images of African Americans through
their own lens.
Charles "Teenie" Harris: I was in the numbers and I
liked pictures. and I didn't want to get, you know, raided or somethin'
like 'at. I just went on and told my brother, you know, "I'm quittin'
the numbers. I want to the pictures."
Vera Jackson: It's kind of difficult to hold it like
I did then. You'd hold it and get it in focus and then give instructions
to your subject and take the picture and everything would be just perfect.
George Barbour: At that time light bulbs, flash light
bulbs, were expensive and the Courier only gave Teenie a certain amount
of money for the light bulbs.
Charles "Teenie" Harris: and I would be out, I took
seven and eight-ten pictures. I said, "Well, that's silly."
George Barbour: So he would take, make certainly that
one shot, that one shot was "the" shot.
Charles "Teenie" Harris: I (Unintell.) up like this
and I (Unintell.). Test 'em all and that's why they called me One Shot.
George Barbour: They also called him Teenie the Lover,
'cause he had a way -- he had a way with the women.
Charles "Teenie" Harris: Well, I like to see the girls.
I got a kick outta that.
Vera Jackson: It didn't feel bad to, ah, be the only
woman when like I was in the way of some photographer's picture, I would,
ah -- I would challenge him and sometimes they'd say, "Well, you didn't
get anything." and I'd say, "Well, it's better than you got, I'm sure."
(Laughs) We constantly at that time were fighting for, ah, a certainly
image, a certain feeling and we really worked hard at it to put the best
foot forward in every picture.
MUSIC CHANGE
Narrator: An expanding African American community turned
newspapers into profitable businesses and major employers. The larger
papers had their own printing presses that would get their papers to their
own delivery trucks, which would put them in the hands of an army of eager
newsboys. Some papers, like Marcus Garvey's Negro World, were short lived.
But other became dynasties. The Scott Family's Atlanta World grew to be
one of the few black daily newspapers. The Baltimore Afro American, started
by the Murphy Family in 18892, would continue to be published by the Murphys
more than a hundred years later. Between the wars, a new black press emerged.
Many papers had both political and economic strength. The Amsterdam News
in New York, The Norfolk Journal and Guide in Virginia, and the paper
that after World War I would surpass the circulation of The Chicago Defender,
Robert Vann's Pittsburgh Courier.
Patrick Washburn: During World War I, The Pittsburgh
Courier was just another black newspaper. There was nothing exceptional
about it. It was a small newspaper. It was of no real significance in
the country. There were a lot of black newspapers that were the same size.
Robert Vann wasn't particularly radical. After the war, though, he saw
the chance to start making his newspaper bigger. He wanted to earn more
money and, ah, he did several things. One of 'em is he started the first
national black newspaper in terms of that he had like 15 editions. He
had one in, ah, New York. He had one in St. Louis. He had one in Chicago.
All around the country in these black communities, suddenly they were
getting The Pittsburgh Courier, which was different from any other black
newspaper. He, ah, would run one position one week. The next week he would
change and run another position, anything to get more circulation.
Frank Bolden: Vann was a politician, statesman, publisher,
and a brilliant lawyer, a severe taskmaster. There was only two ways to
do things for him and the right way was always Vann's way. He was a hard
man to reason with, but Bob Vann was a visionary. He could see around
the corners.
Phyl Garland: Mr. Vann was a dedicated opportunist
and he went with the wind when it was conducive the his objectives. At
one point he decided that the black people were being taken for granted
by the Republican Party, which was the party of Lincoln in the black community.
In 1932 the country is in the middle of a depression and there were opportunities,
not only for black people, for himself, he thought. So he gave a speech
in Cleveland where he suggested, he says he saw millions of black people
turning Lincoln's picture to the wall. This became a rallying cry for
blacks to leave the Republican Party and to become Democrats. He wanted
to help his people, but in helping his people he also helped himself.
Narrator: After Roosevelt was elected in 1932, Vann
was rewarded for bringing black voters to the Democratic Party when an
appointment as an Assistant Attorney General. He continued as publisher
of The Courier, enhancing the paper by hiring many of the best minds in
the country. The radical intellectual W.E.B. Dubois shared space as a
columnist with a conservative George Schuyler and with Marcus Garvey,
the leader of the Back to Africa movement. Writer and folklorist Zora
Neale Hurston wrote for The Courier. Columns like "As An Indian Sees It",
"Africa Speaks" and "A White Man's Views" offered a diversity of opinion
and created the ongoing debate that was the paper's hallmark. At its height,
The Courier had 15 columnists, more than any other paper in the country.
MUSIC
Narrator: When Vann died in 1940, he left The Courier
as "the" most powerful black newspaper in the nation.
Robert R. Lavelle: The Courier meant everything to
me. It was my way out, my way out of a feeling of hopelessness and helplessness,
and a -- and a feeling of -- of not havin' any merit, any worth. I would
hire myself out to people, ask 'em to take me out. One white man said
he wasn't gonna teach a "nigger" anything. I offered to work for nothing
for him and that was the type of milieu that we -- that we were living
in at that time. The Courier represented power for black people and we
never had any power. and so The Courier represented something entirely
different.
MUSIC
Narrator: By the end of the 1930s, black newspapers
had reached new heights of circulation and influence. But the black press
would be tested during World War II, when the papers took on their biggest
and most powerful opponent, the United States government.
FDR Voice Over: "December 7th, 1941, a date when will
live in infamy."
SONG
Narrator: United States entry into World War II led
to an outpouring of American patriotism. Many whites in mainstreams newspapers
were zealous cheerleaders, but for black Americans enthusiasm for the
war effort was often tempered by the bitter reality of segregation.
SONG
Narrator: James Thompson, a cafeteria worker from Wichita,
Kansas, suggested in a letter to The Pittsburgh Courier that African Americans
use the war overseas to press for change in their own back yard.
James Thomspon Voice Over: "Should I sacrifice my life
to live half- American? Will things be better for the next generation
in the peace to follow? Let me colored Americans adopt the Double V for
the double victory. The first V for victory over our enemies from without.
The second V for victory over our enemies from within."
Edna Chappell McKenzie: When this young fella, Thompson,
came up with the idea of the Double V, Victory at Home and Victory Abroad,
it fit right into all that we lived for.
Vernon Jarrett: Victory in Europe and in the Pacific,
victory in Alabama, Mississippi, Georgia, Chicago, and Harlem and Detroit,
as well, meaning a victory against racism.
Robert R. Lavelle: and so The Courier came out with
this Double V campaign and, of course, it spread -- oh, we -- we embraced
it, hugged it, loved it, yeah. Agreed. That's right. That's what we did.
Narrator: The Courier received thousands of letters
and telegrams and supported James Thompson's idea. To capitalize on its
readers' sentiments, the ever-pragmatic Courier stepped up the Double
V campaign.
Patrick Washburn: The Pittsburgh Courier had a neat
diagram, which was this Double V with an eagle in the middle, and people
loved this kind of diagram. and you had women walking around with Double
Vs on their dresses. You had a new hairstyle called the "doubler" where
black women would walk around and weave two -- two Vs in their hair. You
had Double V baseball games, Double V flag-waving ceremonies, Double V
gardens. I mean it's just Double V this, Double V this, Double V this.
and The Pittsburgh Courier, which was looking for circulation, played
this to the hilt. There was even a Double V SONG .
DOUBLE V SONG : "Every time I see a dusky soldier man
with that rhythm in his step and gettin'(?) a tan, I could build a monument
up in the sky and on it I would carve these words that cry. I'm a Yankee
Doodle Dan, a Yankee Doodle Dan, where nothing can become the (Unintell.)
...
Edna Chappell McKenzie: We were in war and in war you
don't have friendly relationship. You're out to kill each other. and so
that's the way it was with The Courier. We were trying to kill Jim Crow
and racism.
Christopher Reed: and how would the press do this?
How would you balance your criticisms of -- of America at home and maybe
some of the hypocrisies involved in the war effort abroad without sounding
seditious? It was really difficult.
Patrick Washburn: and the government felt that if these
injustices are played up, maybe blacks will refuse to, ah, support the
war. Maybe they'll even go out and blow up power plants, railroad lines.
They never did this, but -- but the feeling was -- I mean that was expressed
in government documents. "We don't know what's gonna happen. We don't
know if we can win without ten percent of the country."
Edna Chappell McKenzie: Now what they didn't seem to
understand, that we had every valid reason to fight for full citizenship
at home if we expected to give our lives overseas?
MUSIC
Narrator: Mattie Black reluctantly handed her teenaged
son a letter in August of 1943. He was drafted into the US Army. Timuel
Black reported to 6230 Vernon Avenue in Chicago and was sent by train
to Camp Custer in Michigan.
Timuel Black: The Army, for me, was a very bad experience.
Hated ever minute of it, ah, but it was uplifting when the black papers
would come through. It was a morale booster because usually the papers
told what black soldiers were doing.
George Barbour: We read The Courier and it was somebody
(Unintell.) -- it was a friend. It was a friend who kept us, ah, ah, let
us know that they were looking out for our interests.
Narrator: But the military considered the black press
an enemy. It made every effort to keep African American newspapers from
the troops.
Patrick Washburn: You had the Army take, ah, a number
of these black newspapers and now allow them to come into the post libraries
anymore. The Army said, "We don't think this is good. You can't read it."
On a number of bases you had papers that were taken away from newsboys,
black newspapers. You had paper burnings. I mean you think about the fact
that you had books that were burned in Germany. Well, you had newspaper
burnings in World War II in this country.
MUSIC
Narrator: It was unofficial military policy to place
black troops under the command of Southern white officers, because, according
to the Army, "Southern whites knew best how to 'handle' the negro". It
was the Jim Crow army of a Jim Crow country. Even the blood supply was
segregated. When racial violence erupted within the Army, black newspapers
took it as their duty to report the assault of black soldiers by their
own countrymen.
Patrick Washburn: Blacks and whites are fighting each
other in the Army camps. They're killing each other off. and the black
press just played this up to the hilt. On the front pages it reads this
kind of hype in when one of the papers snuck a photographer into one of
these camps during one of these pitched battles and took a bunch of pictures
and came back and plastered it on the front page, which angered the government.
Christopher Reed: The black press had to report on
these riots honestly, accurately to its black readers. The federal government
did not want information flowing across the country that might hurt national
morale.
Edna Chappell McKenzie: They wanted to shut us down
because we were doing something which held the who United States of American
government up to the ridicule of the whole world. How can you go somewhere
and fight for democracy when you have people that you are oppressing by
law?
Frank Bolden: Now Edgar Hoover decided that the black
press was dangerous to America's well-being in the war and he did all
in his power to accuse 'em of sedition. Hoover had the President's ear.
He had the ear of almost every President, and Roosevelt was no exception.
Roosevelt was gullible. He was a fine President, but he was gullible.
He didn't have the guts to just tell Hoover no, the word "no". All he
had to do with J. Edgar Hoover is say, "What part of no don't you understand?"
MUSIC
Narrator: J. Edgar Hoover orchestrated hearings before
a select committee of Congress. Frank Bolden, one of the first two African
American war correspondents, was summoned to Washington from his post
in Burma
FRANK BOLDEN: I just got a notice one day that I was
wanted in Washington to report on the condition of the troops as regards
this Double V program the Hoover said was an act of sedition. I only stayed
two days because when I found out it was superfluous and silly, I didn't
want to waste my time. The longer I stayed, the more angry I became at
Hoover and I thought I'd better get out of there before I said something
out of turn, because I have a very short fuse for neanderthal psychoceramics,
crackpots.
Patrick Washburn: The thing that J. Edgar Hoover has
to do is he has to also go through the Attorney General of the United
States, ah, Francis Biddle. and Francis Biddle and J. Edgar Hoover aren't
the buddies that J. Edgar Hoover and Franklin Roosevelt are.
Narrator: In 1942, Hoover presented Attorney General
Francis Biddle with lengthy reports on what he saw as seditious activity
by the African American press. He asked Biddle to indict a group of publishers
for treason. John Sengstacke had because publisher of The Chicago Defender
in 1940 after the death of his uncle, Robert S. Abbott. Sengstacke was
alarmed by the growing threat of censorship.
JOHN SENGSTACKE: Well, I think Biddle got the information
from President Roosevelt to close up the black newspapers in this country.
And, ah, I finally went to Mrs. Roosevelt and told her I wanted to see
Biddle and talk with him.
Patrick Washburn: So in June, mid-June, 1942, John
Sengstacke, the publisher of The Chicago Defender and the to publisher,
if you want to call him that, of the black press came to the Justice Department
building in Washington. and he entered a room. Biddle was there to meet
him. and spread out on this table were all these black newspapers. Biddle
says, "See these newspapers? These are hurting the war effort and if you
don't stop writing this stuff, we're gonna take some black publishers
to court under the Espionage Act."
JOHN SENGSTACKE: I said, "What are we supposed to do
about it? These are facts and we aren't gonna stop. That's what it's all
about." That's what the black press was all about, protecting blacks in
this country.
Patrick Washburn: You've got to realize what an incredible
thing that is for Sengstacke to say to Biddle, because Biddle, the Attorney
General of the United States, the top law officer, he clearly has the
right to take him to court, if he wants to.
JOHN SENGSTACKE: But after we explained to them what
the problem was and we were citizens like everybody else and wanted to
be, they had no problem with it.
Narrator: Sengstacke left the Attorney General's office
with an extraordinary agreement. Biddle would not prosecute if the newspapers
would not escalate their campaign during the war.
Frank Bolden: Without Biddle being there, Roosevelt
would have probably succumbed to Hoover's request to ban the black press
and charge them with sedition. Keep in mind there were more people in
this country against the black press than were for the black press. Many
people thought, including some African Americans, thought the time was
not right for us to be asking for an elimination of second class citizenship
when the country was at war.
BOAT HORN
Narrator: As the war ended, the campaign for equality
at home and abroad had pushed the combined circulation of black newspapers
for a record high of two million papers a week. But victory at home had
yet to be won.
Vernon Jarrett: The Double V campaign said, "When you
come back home, we want the world to be different." It was that simple.
and it inspired. and we came back home with that feeling. I came back
home with that feeling, that I'm not gonna take what I used to take, that
I'm not going to let them insult my mother and father the way they once
did because we are going to fight back.
Patrick Washburn: The black press really was a catalyst
for the Civil Rights Movement. I mean you look at the black papers in
that time and they aren't talking about civil rights. They're not using
those words, but the things that they're - - they're trying to get for
the black community and black people are civil rights. and if you had
not had the black press in this period from 1910 to 1950 and if you had
not had World War II, the Civil Rights Movement would have started at
a lot lower level and started in -- in the 1950s.
MUSIC
Narrator: In the turbulent post-war years, African
American newspapers were key actors in the quickening struggle for social
change. The events of the 1950s and '60s would pose new challenges to
black publishers, but ultimately for the black press, the Civil Rights
Movement's success would bring the period of its greatest power to an
end.
Edna Chappell McKenzie: I was assigned by P.L. Pratt
as the city editor at that time, to go out and do a series of stories
on how you were treated when you went to a restaurant to be served. Ahm,
I went because I had to, but it was an excruciating experience.
McKenzie Voice Over: I was greeted by a waitress who
shook her head, meaning no service, I soon found out, the minute I sat
at the counter. "I can't serve you a Coke or anything else," she explained.
I asked to speak with the manager and he snarled. "Everybody knows I don't
serve negroes in here. You must be a stranger because if you lived in
Clairton, you'd know better than to come in here and sit down."
Edna Chappell McKenzie: and when I went home at night,
I was just so hurt I would cry myself to sleep. But then I knew to be
a hard-nosed reporter and to do my share for the cause. I felt I was doing
what I needed to do.
MUSIC
Narrator: As the demand for change escalated, some
black newspapers, like Charlotta Bass' California Eagle, led the call
for immediate action.
Edward Abie Robinson: The California Eagle was takin'
on the housing authority, the real estate association, and police brutality,
three of the most influential agencies in this city.
Narrator: But in the poisoned atmosphere of the late
1940s and early '50s, Charlotta Bass' outspokenness made her a target.
Jane Rhodes: The, ah, post office at one point launched
an investigation of her and started to revoke the mailing privileges of
The California Eagle, that the FBI trailed her and read through all of
her, ah, correspondence and -- and clipped articles from her newspaper
and really hounded her for -- for many years, never because she actually
declared that she was a communist, but because her activism was so clearly
critical of US government policies that it was constituted as being too
radical and red inspired, and so forth.
QUOTE FROM CHARLOTTA BASS: "I want to ask our city
council and all the agencies that cry "Beware of Communists", if the communists
are responsible for the prices that have put foods beyond the reach of
our poor people, made it impossible for GI negroes and other minorities
to live in houses fit for human habitation? No, my friends, not communism,
but common greed on the part of the rich and powerful and their newspaper,
radio, and speaking puppets is what keeps us, the people, divided and
weak. They!"
MUSIC
Narrator: Charlotta Bass was branded a communist and
a trouble-maker. African American readers began to turn away from The
California Eagle and Bass's radical politics.
Edward Abie Robinson: Any person that didn't conform
with the status quo of white agenda was called a communist, a rebel, a
crazy.
Vera Jackson: We were critical of the -- anyone who
was labeled as a communist. We, ah, felt that, ah, that was really the
end of it, that was really the, ah -- it was a terrible label in those
days to be called communist.
Narrator: Discourage by declining community support
and facing stiff competition from the younger and less militant Los Angeles
Sentinel, Charlotta Bass sold The Eagle in 1951. She had led the paper
for 40 years, but at the age of 71, Bass embarked on a new career.
CHARLOTTA BASS CAMPAIGN SONG
Narrator: In 1952, Charlotta Bass became the first
black woman to run for national office as the Progressive Party's candidate
for Vice President.
CHEERING
Narrator: The California Eagle continued under new
management until July 7th, 1964. When its presses shut down for the last
time, The Eagle had been in print for 86 years and was the oldest African
American newspaper in the United States.
Edward Abie Robinson: When the Eagle finally closed
its doors for good, how can you say when you attend your own funeral.
How can you do that? There would never be a group like this that would
be able to do the things that we felt we were capable of doing. We were
buried. We were dead. and it was ... it was a tragedy. It was a loss.
and Los Angeles has never recovered from it.
MUSIC
Narrator: The explosion of the Civil Rights Movement
in the 1950s was a tremendous national news story with African Americans
at its center. and for black journalists, it was the chance of a lifetime.
Evelyn Cunningham: Hell was breaking loose Down South.
This young man, this young preacher in Montgomery was beginning to appear
in the papers and I wanted to get down there. So they sent me Down South.
I am in one of those sad little hotels in Montgomery when I heard a bomb.
So I dashed over to Dr. King's house and, ahm, sure enough, the front
of the house was demolished. You have no idea the impact of standing and
watching this young man plead with these hundreds of people who are standing
in front of his house with Coke bottles and pipes getting ready to go
into town and beat up somebody, to watch him tell them to be calm, to
be calm, that was not the way. So I wasn't about to leave, ah, the South
with my introduction to Dr. King that way at that point.
Phyl Garland: It was the story of the century, yet,
unfortunately, ah, most did not have the resources to cover the Civil
Rights, ah, Movement as thoroughly as they wanted to. This also was the
time when the white media were beginning to report on what was happening
to blacks. People could turn on the television and see the dogs and the
fire hoses.
Jane Rhodes: Black Americans for the first time have
choices. They can buy The New York Daily News in New York City or The
Chicago Tribune in Chicago and read at least something about their community
and their leaders and their interests and concerns in a way that they
hadn't found there 20 years earlier.
MUSIC
Narrator: The Civil Rights Movement made African Americans
more visible to the rest of the nation, and big advertisers began to see
black papers as a way to reach out to black consumers. Increased advertising
dollars lessened the newspapers' dependence on circulation, but often
advertising also had an effect on the paper's editorial policy.
Frank Bolden: You can only criticize White America
so far. If you criticize them the way they did in the old days, you wouldn't
get the advertising. General Motors or a downtown department store is
not going to let you blast White America on that front page and then give
you a full-page ad on page four and five.
Narrator: As much of the black press backed away from
overt confrontation, violent civil unrest erupted in cities across the
country. While the riots were devastating to black communities, they had
unexpected benefits for African American journalists.
Phyl Garland: White newspapers and television wanted
to find what was going on, so they hired black reporters in any numbers
for the first time. and I know friends of mine who moved into, ah, mainstream
at that time. They could cite the particular riot that led to their being
hired.
MUSIC
Phyl Garland: Riots led to the integration of the press
and a brain drain that was devastating.
George Barbour: The reason why I didn't stay with the
black newspaper, the black press, and I loved it -- it was a freedom that
a reporter dreamed of -- is because of the money, the financial situation.
I had a family I had to support and as a result, I was offered more money
from the - - ah, from Westinghouse Broadcasting.
Vernon Jarrett: I enjoyed the audience of the white-owned
publications, the fact that my messages were goin' out all over the country
and everywhere, but there was something different about working for a
black newspaper, where no longer shall the others speak for us.
Narrator: In the 1960s, black newspaper circulation
declined and the paper's power and influence began to wane. and even as
the papers' numbers have diminished and their voices muted, the need for
an independent advocacy press remains. The words written by editors Russwurm
and Cornish in 1827 continued to resonate. "Too long have others spoken
for us."
Evelyn Cunningham: The black press today seems to react
only, react to a -- an issue or a situation or react to something that's
in the white press. We very rarely in our black press today initiate,
dig up stories or our own. and I think we do need a black press today,
very, very much so. We have no voice that tells us about our own lives.
Phyl Garland: Without this network of communication,
it has been far more difficult for African American people to comprehend
fully what is happening to them, to be able to have a debate on issues
among themselves, and also to develop and to choose their own leaders.
Frank Bolden: I felt bad even when I went to work somewhere
else because they taught me how to write, how to make up a newspaper,
the value of news, and the value of being truthful. The black press was
the advocate of all our dreams, wishes, and desires. I still think it
was a greatest advocate for equal and civil rights that black people ever
had in America. It had an effect on everybody.
MUSIC AND CREDITS
END
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